Veronica Beard's Dazed blouse is as effortless as they come. A moody floral print, shirring at the shoulders, and loose fit complete this casual-cool style. Pair with dark-wash denim and a neutral blazer for a look that's as fashion-forward as it is relaxed.

Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard share a passion for effortless clothes you can really live in, as well as a family surname. They launched their eponymous label in 2010, and focus on creating a modern uniform for women – think blazers, shirt dresses and tailored pants. The bread and butter of the Veronica Beard line is the Dickey jacket, a classic blazer with a zip-in interchangeable liner. Each collection is reliably casual and always feels relevant.