Weekend Max Mara represents Max Mara Group’s lifestyle line. Launched first as a
casual outdoors weekend collection in 1984, it is now its own specific brand. Rich
and sophisticated, the line covers all categories of garments and accessories with
an all-inclusive selection of formal-informality, or “utility de luxe”, a constant trend
of the runway shows. The line is still influenced by its original sportswear DNA
featuring linens and cottons, yarn-dyed fabrics, patterns and prints, specific details
such as drawstrings while fits are constantly updated. The signature detail that sets
the line apart and symbolizes the idea of lightness and freedom, is a small butterfly
embroidered on various pieces.
Collection: Weekend Max Mara
Weekend Max Mara represents Max Mara Group’s lifestyle line. Launched first as a
casual outdoors weekend collection in 1984, it is now its own specific brand. Rich
and sophisticated, the line covers all categories of garments and accessories with
an all-inclusive selection of formal-informality, or “utility de luxe”, a constant trend
of the runway shows. The line is still influenced by its original sportswear DNA
featuring linens and cottons, yarn-dyed fabrics, patterns and prints, specific details
such as drawstrings while fits are constantly updated. The signature detail that sets
the line apart and symbolizes the idea of lightness and freedom, is a small butterfly
embroidered on various pieces.