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Jeanne Daniel, co-founder of bella tu, traveled to India and fell in love with the Kurti tunic and the Sari. Her goal was to capture the elegance and ease of comfort exuded by Indian women, young and old, wearing this traditional dress. By using natural fabrics in sumptuous colors cut in flattering, feminine silhouettes, bella tu was born. Jeanne always keeps her designs focused on a modern sensibility for the bella tu woman and at the same time celebrates ancient hand craftsmanship techniques by adding beading, embroidery or applique to many of the styles.