Weekend Max Mara represents Max Mara Group’s lifestyle line. Launched first as a casual outdoors weekend collection in 1984, it is now its own specific brand. Rich and sophisticated, the line covers all categories of garments and accessories with an all-inclusive selection of formal-informality, or “utility de luxe”, a constant trend of the runway shows. The line is still influenced by its original sportswear DNA featuring linens and cottons, yarn-dyed fabrics, patterns and prints, specific details such as drawstrings while fits are constantly updated. The signature detail that sets the line apart and symbolizes the idea of lightness and freedom, is a small butterfly embroidered on various pieces.