Designer Dana Lorenz created FALLON in 2008. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago, Dana entered the fashion industry, working for Gucci and Donna Karan. Jewelry design started as a personal endeavor, but her pieces quickly grew a cult following and press and retail attention followed. FALLON is a designer jewelry collection of graphic layering pieces. The collection evokes the aspirational feeling of fine jewelry, but with a clash of pop references and street sensibility. The collection is designed to be mixed, layered and collected season after season.