Freya marries old-world artistry with modern functionality. These beautiful straw hats are handwoven by local artisans in Ecuador using traditional practices that have been shared from one generation to the next. Each piece is made from straw that grows from the Toquilla palm tree. The palm is flexible and durable and has been used for over 3,000 years by the indigenous people of the region to form hats for protection from the harsh equatorial sun. Just as practical as they are stylish, Freya hats are certified at UPF 50+ which is the highest certification available for UV protective clothing and blocks 98% of the sun's harmful UV rays. And thanks to their impeccable craftsmanship, with the proper care, they'll last a lifetime. As no two are identical, these one-of-a-kind designs are authentic, beautiful, and perfect for sun-soaked days.