The Roller Rabbit story began with a scrap of fabric found in Jaipur, India. Featuring the story of a mythical rabbit, it became the inspiration for a unique range of enchanting hand-block prints and designs. Launched in 2003, with a collection of colorful hand-block printed kurtas, the relaxed, resort-inspired line has evolved into a lifestyle brand offering a plethora of products which include clothing for men, women, and children, as well as hand-made accessories and home furnishings.